Whats the Biggest Size a Video File Can Be Uploaded to Facebooki

Struggling to proceed on summit of all the changes to social media video specs?

Video is increasingly crucial to a successful social media marketing strategy . According to a recent survey , nearly half of all digital advertisement dollars are spent on video.

Simply every bit platforms release new video ad formats and update old ones, it can exist difficult to keep up. Tailoring your video to each platform's specifications and making sure that your content is looking its best can be a existent challenge.

But not if you use our guide to social media video specs.

Read on to find the most upward-to-date video specifications for each of the most popular social platforms.

Bonus: Read the step-by-stride social media strategy guide with pro tips on how to grow your social media presence.

Facebook video specs

Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone'southward mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone's inbox on Facebook Messenger). It pays to become familiar with the varieties of

Facebook video and to find a commitment format that matches your campaign goals.

Regular Facebook feed video:

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum width: 120 pixels

Supported attribute ratios: xvi:9 (horizontal) to 9:sixteen (total portrait)

Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a total list of supported file formats hither ), with H.264 compression, square pixels, fixed frame charge per unit, progressive browse, and stereo AAC audio compression at 128kbps+. Videos can be upwardly to 240 minutes long, up to 4GB large, and take a maximum frame rate of 30fps.

Resource: How to Use Facebook Alive Video: A Guide for Marketers

Facebook 360 video:

Maximum size: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)

Supported attribute ratios: 1:1 or 2:1

Recommended specs: .MP4 or .MOV format, up to 10GB, upwards to 30 min, recommended frame charge per unit 30fps. Longer durations and larger file sizes may experience longer processing times.

Tips: If the camera you lot recorded your video on automatically includes 360 video metadata with the video file, you can upload the video like you would any other video. If it doesn't, click on the 'Advanced' tab when uploading to bring upward Facebook's '360 controls' tab, which will allow y'all convert unformatted footage into a 360 video.

Facebook in-stream video ads:

Recommended size: 16:9 ratio recommended. Upload the highest-resolution video that meets file size and ratio limits.

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 15 seconds, maximum frame rate 30fps

Tips: For in-stream ads, Facebook recommends uploading the "highest resolution source video available without letter or pillar boxing." Facebook provides an exhaustive list of aspect ratios and features bachelor for each ad type.

Facebook Messenger video ads:

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum size: 500 pixels wide

Supported aspect ratios: 16:9 to i.91:1

Tips: Videos can exist upwards to 15 seconds long, up to 4GB large, and have a maximum frame charge per unit of 30fps.

Facebook carousel video ads:

Recommended size: At least 1080 by 1080 pixels (1:1 aspect ratio)

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum length 240 minutes, maximum frame charge per unit 30fps, maximum file size 4GB

Tips: Carousels allow y'all showcase up to 10 images or videos in one advert, without having the user navigate to a new page. For best results, use a pixel foursquare (i:i) video. Include no more than 20% text in images, otherwise you may experience reduced delivery.

Facebook Drove cover video:

Recommended size: 1200 by 675 pixels

Supported aspect ratios: 1:1 or 16:nine

Minimum size: none listed

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum frame rate 30fps, no maximum length listed

Tips: Collections brand it easier for users to browse and purchase products directly in the Facebook feed. You can cull to have your video autoplay when a user scrolls over your collection, and clicking the video will open Sail , a full-screen experience designed to drive traffic straight to your product pages.

Facebook Instant Experience (9) video:

Recommended size: 1200 by 628 pixels

Minimum size, mural video: 720 past 379 pixels (i.9:i aspect ratio)

Minimum size, square video: 720 by 720 pixels (1:1 aspect ratio)

Recommended specs: .MP4 or .MOV format, maximum file size 4GB, maximum length 120 seconds, maximum frame rate 30fps

Tips: Similar to Facebook's instant manufactures, clicking on an IXad immediately triggers a full-screen experience, to which you can add buttons, carousels, photos, text and video. Video and audio will automatically play when you scroll past it.

Facebook slideshow ads:

Recommended size: Minimum 1280 past 720 pixels.

Tips: Designed for audiences with slower internet access, slideshow ads let you lot transform a series of iii-x images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. For best results, Facebook suggests using the highest quality images possible, withal dimensions (ideally 1280 ten 720 pixels or an epitome ratio of 16:ix, i:1 or ii:3). If you use different sizes, the slideshow will be cropped to be square.

Instagram video specs

Instagram supports three kinds of video: square (1:1), vertical (ix:16 or 4:5) and horizontal (16:9).

If you're not certain which fashion to get, you're probably better off choosing the square format, which is condign increasingly popular with marketers. Square videos are more suitable for viewing on both desktop and mobile, they accept upwardly more room in user'due south feeds than horizontal videos, but don't oversupply the entire screen similar vertical videos do.

Instagram in-feed video:

Recommended size: Upload the highest resolution video available that meets file size and ratio limits.

Minimum width: 500 pixels.

Recommended specs : .MP4 or .MOV format, maximum file size 30MB, maximum length 120 seconds, maximum frame charge per unit 30fps

Tips: Instagram has the same recommendations for video as Facebook—upload the highest resolution video possible that fits file size and ratio limits, H.264 pinch, square pixels, stock-still frame rate, progressive scan, and stereo AAC sound pinch at 128kbps+.

Instagram in-feed video ads:

Same as to a higher place.

Instagram carousel video ads:

Recommended size: At least 1080 by 1080 pixels

Minimum size: 600 by 600 pixels

Recommended specs: .MP4 or .MOV format, maximum length 60 seconds, maximum size 4GB, maximum frame rate 30fps

Tips: Similar Facebook carousels, Instagram carousels permit you showcase between two and 10  images or videos in one side-scrolling ad.

Instagram Stories video ads:

Recommended size: Upload the highest-resolution video available that meets file size and ratio limits.

Minimum size: 500 by 889 pixels

Supported aspect ratios: 16:nine to 4:5 and 9:16

Recommended specs: .MP4 or .MOV format, maximum length 120 seconds, maximum file size 30MB

Tips: These videos appear between Instagram user stories for upwardly to ii minutes (or until dismissed) and take up the whole screen. Because stories are tailored to the size of the device, verbal dimensions are hard to predict. Upload the highest resolution video possible, and consider leaving the tiptop and bottom 14% (roughly 250 pixels) empty of whatever important information, so that it isn't obscured by the profile icon or phone call to action.

Resource: How to use Instagram Stories like a pro

Twitter video specs

Twitter is optimized to handle video captured on mobile devices. If you're uploading video that was recorded a different way, exist sure to consult Twitter's detailed guidelines for uploading video at each bitrate.

For best results, upload the highest resolution video you can under the file size limit (1GB).

Twitter videos:

Recommended size: 1:1 ratio (1200 x 1200 pixels) is recommended.

Minimum width: 600 pixels for foursquare video, 640 pixels for other ratios.

Supported aspect ratios: between ane:1 and 2:1, but if the height exceeds the width, the video will be cropped to i:ane in the feed.

Recommended specs: .MP4 for web, .MOV format for mobile, maximum length 140 seconds, maximum file size 1GB, frame rate 29.97 or 30 fps, must use progressive scan, must take 1:1 pixel ratio, audio should be mono or stereo, not 5.1 or greater

Resource: How to make a blockbuster Twitter video

Snapchat video specs

Snapchat single video ads:

Recommended size: 1080 by 1920 pixels (9:16 aspect ratio)

Recommended specs: .MP4 or MOV, H.264 encoded, between 3 and 180 seconds long, maximum file size 1GB

Sound specs: two channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate

Tips: These ads appear in discovery, in live stories or after a user'south own story, and tin can link to an app installation page, commodity or long-class video. Make certain to avoid placing logos or whatever other important elements in the top and bottom 15% of the video, to prevent them from getting cut off.

Snapchat likewise restricts videos with letterboxing, and text/graphics that encourage the user to "swipe up" (click here for a complete list of restrictions on video).

Snapchat long-grade video ads:

Recommended size: 1080 by 1920 pixels

Supported attribute ratios: nine:sixteen or 16:9

Recommended specs: .MP4 or MOV, minimum 15 seconds long (no maximum length), maximum file size 1GB

Sound specs: 2 channels, PCM or AAC codec, 192 minimum kbps, sixteen or 24 chip merely, 48 KHz sample rate

Tips: Longform videos must contain "live and/or move graphic video" (no "silent or all the same videos"). Although horizontal videos are permitted, Snapchat strongly suggests using vertical videos only.

Snapchat sponsored geofilter:

Recommended size: 1080 past 2340 pixel image

Format: .PNG with transparent background, maximum 300kb

Resource : How to create a custom Snapchat geofilter

YouTube video specs

YouTube video thespian specs:

Recommended sizes: Minimum of 1280 x 720 pixels (16:9) or 640 x 480 pixels pixels (four:three) is recommended.

Minimum size: 426 by 240 pixels

Maximum size: 3840 by 2160 pixels

Supported attribute ratios: 16:9 and 4:iii

Recommended specs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, maximum file size 128GB, maximum 12 hours long

Tips: YouTube encourages its users to upload videos that are "equally close to the original, high quality source format every bit possible." Videos should be uploaded in their native aspect ratios, and should never include letterboxing or pillarboxing bars, since YouTube "automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or role player."

YouTube provides a total list of recommended bitrates for YouTube uploads here, and a full list of supported file formats here .

Youtube video ads:

Skippable video ads: maximum length of 12 hours, skippable afterwards 5 seconds

Unskippable video ads: max length of fifteen or twenty seconds (depending on region)

Bumper video ads: maximum length of vi seconds

Resource: How to advertise on YouTube

LinkedIn video specs

Linkedin shared videos:

Maximum size: 1920 x 1920 (square), 1920 x 1080 (landscape), 1080 x 1920 (vertical)

Minimum size: 360 10 360 (square), 640 x 360 (landscape), 360 x 640 (vertical)

Supported aspect ratios: 16:9, 1:1, and nine:16

Recommended specs: .MP4, maximum file size 200MB, maximum 30 minutes long, recommended  frame charge per unit 30fps

Pinterest video specs

Pinterest video ads:

Minimum size: 240 pixels broad

Supported aspect ratios: Between 1:two and ane.91:1.

Recommended aspect ratios: 1:1 (square), 2:three or 9:xvi (vertical at standard width), xvi:9 (maximum width).

Recommended specs: .MP4, M4V, or .MOV, maximum file size 2GB, maximum length 15 minutes, maximum frame charge per unit 25fps

Tips: Promoted videos will autoplay without sound on loop in the Pinterest feed when they are l% in view. Tapping the video volition cause a larger version to play with audio (no looping).

Videos are currently only bachelor for mobile devices.

More than advice nigh social videos

Beyond sizes and specs, here are some other important things to know about creating videos for social media:

• 4 Key Ingredients of a Perfect Social Video
• What it Takes to Create a Groovy Social Video: A 10-Step Guide
• What Y'all Can Learn from Hootsuite's Top 5 Social Videos in 2018
• Social Video Metrics That Actually Matter
• A List of Free Stock Video Sites for Social Media
• The About Artistic Uses of 360 Video by Brands

Put these up-to-date social video specs to use with Hootsuite. Hands upload, schedule, and promote your videos across multiple social networks from ane dashboard. Endeavor information technology free today.

Get Started

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Source: https://blog.hootsuite.com/social-media-video-specs/

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